Sam Adams integrated campaign

After Sam Adams named itself 'Beer Commercial Champions' with their Super Bowl ad spoofing the Budweiser Clydesdales, we knew we had to celebrate their big win. We created a bunch of Sam Adams championship gear and memorabilia — even a replica Super Bowl ring — to feature in a video and print ad, plus sell on an e-commerce site we built. The campaign dropped right after the Super Bowl, and the merch sold out fast!